The objective of League's 1991 clothing campaign was to showcase the revival and enhancements of a previously launched clothing collection. Gathering imagery and using verbiage to emphasize the unique details of each garment while effectively showing the various features to customers was the goal of the revival campaign.
By incorporating detailed shots, we effectively showcased the high-end finishes, emphasizing the garment's quality and value to customers. Emphasizing attention to detail was a key focus, highlighting its significance to customers.
The primary challenge was determining how to effectively showcase each garment in the collection while maintaining a cohesive theme throughout the campaign. The solution was to dedicate two pages to each garment, providing a information that included fabric content, color options, detailed imagery, and, most importantly, the various graphic options available for customization.
Displayed above is the color options page, featuring authentic images of the fabric, drawstrings, and neck tape. This approach ensures customers receive the most accurate representation of the colors available.
